I still remember vividly, as if it happened yesterday or the day before or the day before that, when inside me there were finely carved furniture, the smell of wood filling my days, and few clients. And I still remember my first name, “Ideal Mobili,” which everyone admired from the outside.

One day, unexpectedly, it wasn't you who raised my shutters, my old master, but four energetic hands full of dreams, projects, hopes. The duo Antonio, friends in life and fresh business partners.
Their aspirations? To launch a business in the fashion field.
But as we know, the most beautiful stories have hesitant beginnings: at that time finances were tight.
"All this money for a new sign? These are crazy!"
Instead of throwing away a part of me, they decided to recycle my old sign, added the missing letters, and I changed my name for the first time in my life: they called me Ideal Moda Duo A.
And with the new name, new business opportunities came. I had become a wedding dress shop, can you believe it?

Work was not lacking and I was starting to become famous, enough to have my new name on all the store bags. I was happy, proud to make those I considered my adoptive parents proud.
It's a pity that, for every joy in life, there is often a loss: one of the partners, tired of the business and the economic difficulties, stopped spending all day keeping me company and abandoned the dream.
To Mr. Antonio Russo, the remaining half of the duo, his son Giuseppe came to the rescue, a really capable young man. You could tell he had talent! To symbolize the new beginning with his son Giuseppe, they changed my name again. It was the turn of “Ideal Moda Onda Blu.”
You don't know what confusion it was for me and the clients!
You, however, got used to it quickly and the novelty soon turned into routine.
Thanks to Giuseppe who put his skills, talent, and vision into play, the rumors about me began to circulate more and more, as the years went by, a decade to be exact. A short period for me but not for you human beings.

I was full of people all day long, they brought me joy and lightheartedness, then Mr. Giuseppe, beyond his abilities, has always been a fascinating person, he always managed - and still does today - to be kind and cordial without losing anyone's sympathy.
His way of being benefited sales, which grew over time and in the meantime also my adoptive family.

Then the big event, my last transformation from chrysalis to butterfly.
In '89, father and son completely renewed me, in essence and aesthetics. Forever stripped of the clothes of a former furniture store, I became a high fashion atelier where every day the best brands crowd to have a place on my runway.
For what you call ideal fashion, as my last name suggests: “Ideal Moda.”