I still remember clearly, as if it had happened yesterday or the other or the other, when inside there were finely carved furniture, the smell of wood to fill my days and few customers. And I still remember my first name, “Ideal Mobili”, which everyone admired from the outside.

One day, unexpectedly, it was not you who raised my shutters, my old master, but it was four energetic hands full of dreams, plans and hopes. The duo Antonio, friends in life and fresh business partners.
Their aspirations? Launch a business in the fashion field.
But you know, the best stories have a difficult start: at the time finances were tight.
"All this money for a new sign? These are crazy!"
Instead of throwing away a part of me, they decided to recycle my old sign, added the missing letters and changed my name for the first time in my life: they called me Ideal Moda Duo A.
And with the new name, new business came in. I had become a groom's suit shop, would you believe it?

There was no shortage of work and I began to be famous, so much so that I had my new name on all the bags in the shop. I was happy, proud of making those I considered my adoptive parents proud.
Too bad that every joy in life often corresponds to a loss: one of the partners, tired of business and economic difficulties, stopped staying all day to keep me company and abandoned the dream.
To Mr. Antonio Russo, the rest of the duo, came to the rescue of his son Giuseppe, a really smart boy. You could see it had stuff! To symbolize the new beginning with his son Joseph they changed my name again. It was the turn of "Ideal Moda Onda Blu".
You don't know how confusing it is for me and the customers!
But you got used to it quickly and the novelty soon changed into custom.
Thanks to Giuseppe who fielded his skills, his talent and his vision, the rumors about me started to turn more and more, as the years went by, a decade to be exact. A short time for me but not for you humans.

I was full of people now all day, they gave me liveliness and lightheartedness, then Mr. Giuseppe, beyond his abilities, has always been a fascinating person, he always managed - and still manages today - to be kind and cordial without losing anyone's sympathy.
Her way of being helped her sales, which grew over time and my adoptive family as well.

Then the big event, my last change from chrysalis to butterfly.
In '89 father and son completely renewed me, in essence and aesthetics. Undressed forever from the clothes of a former furniture shop, I became a high fashion atelier where every day the best brands flock to have a place on my catwalk.
For what you call ideal Moda, as my last name suggests: “Ideal Moda”.