Boston, 1923: al 19enne René Lacoste he was promised that if he won the next single in the Davis Cup, he would be given a coveted crocodile suitcase. The athlete lost but obtained, due to the tenacity exhibited, the nickname "Le crocodile": the beast that never gave up its prey on the pitch. Later he had the animal embroidered on his blazers and tennis shirts. It was the beginning of Lacoste, almost secular - created with A. Gillier in 1933 - and an eternal icon of class. 

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