Boston, 1923: al 19enne René Lacoste he was promised that if he won the next singles in the Davis Cup, he would be given a coveted crocodile suitcase. The athlete lost but obtained, for his tenacity, the nickname "Le crocodile": the beast that never gave up its prey on the pitch. He later had the animal embroidered on blazers and tennis blouses. It was the beginning of Lacoste, almost secular - created with A. Gillier in 1933 - and an eternal icon of class. 

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